Fractional communications and advocacy for modern brands. Market leading strategy, forward thinking creative and culturally connected storytelling that cuts through the noise.

beauty

Strategic leadership that moves at the speed of culture.

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We deliver bespoke 360° strategies built around what your brand truly needs. We work across press, influencers and cultural partners to champion your story with clarity and impact. With deep experience, a proven track record and a strong global network, we create work that resonates and drives conversation.

    • Multi-channel communications strategy

    • Brand and product launch planning and execution

    • Brand messaging, storytelling and narrative development

    • Reactive PR and landscape response strategy

    • Market and competitor analysis

    • Brand partnership strategy and relationship management

    • UK press office management (proactive + reactive)

    • Product seeding, gifting and press testing

    • Feature placement, founder profiling and expert commentary

    • Press materials: releases, pitches, Q&As, boilerplates

    • Earned influencer strategy and outreach

    • Talent identification and relationship management

    • Gifting and seeding programmes

    • VIP aligns and red-carpet/appearance placement

    • Creator campaign strategy and oversight (paid optional)

    • Press and influencer events, breakfasts and previews

    • Salon takeovers and experiential activations

    • Pop-ups and retail moments

    • Creative mailers and IRL brand touchpoints

    • Guestlist, RSVPs, and on-the-ground hosting

    • Professional channel strategy and specialist PR

    • Stylist, educator and industry-expert relations

    • Trade and professional PR, including stylist/educator relations

    • Product testing, sampling and education for pros

    • Brand positioning and narrative development

    • Go-to-market and launch strategy

    • Channel strategy across consumer + professional

    • Founder coaching and messaging

    • Market insights and competitive landscape analysis